CHAMPIONING THE MUTUAL STANCE
We are a professional, trustworthy, authoritative trade body, committed to protecting and progressing the principles of mutuality. We endeavour to promote a better understanding of mutuals, encouraging mutual support and mutual approaches to business and public policy.
Our Mission Statement
"Our purpose is to enhance and accelerate development of a distinct, unified, strong and influential financial mutuals sector within the UK financial services industry to the benefit of all customers, and when necessary advance those views in Europe. Through development of a clear strategy, we help our members identify with, remain committed to and contribute significantly to mutuality, through promotion of best practice and customer involvement".
Our purpose
Watch our corporate video, launched at The Association of Financial Mutuals Annual General Meeting 2010.
*Source: The Mutual Manifesto
We want to ensure there is room for diverse providers of financial services to flourish.”
Danny Alexander Chief Secretary to the Treasury 2010
Your views, ideas and feedback are invaluable to AFM.
