Mark Goodale has been Chief Executive of Reliance Mutual since July 2006, where he has led the Society’s strategy to grow its membership through a mix of providing specialist products to customer niches (including its market leading annuity for smokers), and acquisitions of selected portfolios of life and pensions policies from other insurers, particularly fellow mutuals and friendly societies. This strategy has enabled the Society to continue to provide a cost effective service and excellent value to its members.

Before joining Reliance Mutual, Mark was General Manager and Director of Ecclesiastical Life Limited, and prior to that, he was Chief Financial Officer of Manulife (UK).

Mark has been involved in the mutual sector for more than 14 years, and is strongly committed to mutuality as a means to providing service and value to members and policyholders. He was a Director of the Association of Mutual Insurers (AMI) from 2006, and is a founding Director of the newly formed Association of Financial Mutuals (AFM).

Mark is a Fellow of the Institute of Actuaries.

He is married, with one son and two daughters, and enjoys most sports, either as a player or spectator.