AFM’s Marketing Forum brings together Members interested in exploring areas of common interest in relation to the promotion of the financial Mutuals sector.


Please note that, due to the ongoing Covid-19 situation, our next Marketing Forum scheduled for 19 March has been postponed until further notice. We will update this page as and when we have identified an alternative date.

In the meantime, the event scheduled for 17 September 10am – 3.45pm in London remains unchanged.


Materials from the Forum held on 12 September are available below:

Materials from the Forum held on 21 March are available below:


The first meeting of the Forum, held on Wednesday 5 September 2018, was well attended, with representatives of 27 member organisations. The day provided an opportunity for delegates to explore customer centric marketing, improving communication with older and elderly clients, and effective use of digital marketing techniques.


If you would like to be added to our mailing list for future Marketing events, please email Tamasin at the AFM.

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