The AFM’s Marketing Forum brings together Members interested in exploring areas of common interest in relation to the promotion of the financial Mutuals sector.


This year’s Marketing Forum will take place on:

  • 19 March 10am-3.45pm, hosted by OPAL at Friends House, Euston, London
  • 17 September 10am-3.45pm, hosted by Ai-London (venue tbc)


Materials from the Forum held on 12 September are available below:

Materials from the Forum held on 21 March are available below:


The first meeting of the Forum, held on Wednesday 5 September 2018, was well attended, with representatives of 27 member organisations. The day provided an opportunity for delegates to explore customer centric marketing, improving communication with older and elderly clients, and effective use of digital marketing techniques.


If you would like to be added to our mailing list for future Marketing events, please email Tamasin at the AFM.

Sign-up for Mutually Yours Newsletter