Mutuality – People and purpose ahead of profit
Whitecap Consulting, in partnership with the Association of Financial Mutuals (AFM) and a number of sponsoring organisations, recently published a report analysing the strategic landscape for financial mutual organisations in the UK. The Whitecap team is summarising the key findings of the report in a series of blogs.
In the first of these articles, Richard Coates and Chloe Thompson of Whitecap Consulting examine what impact mutuality has on the culture, behaviours and decision-making that are evidenced across the AFM membership. They also discuss the future opportunities for mutuality in light of the increased focus on social purpose, purpose-driven organisations and associated trends including conscious consumerism. In doing so, they pose several key questions for CEOs of AFM member organisations.