The AFM’s Marketing Forum brings together Members interested in exploring areas of common interest in relation to the promotion of the financial Mutuals sector.

Our next Forum will take place on 12 September 10am-3.30pm, hosted by Schroders, London Wall Place, London

2019

Materials from the Forum held on 21 March are available below:

2018

The first meeting of the Forum, held on Wednesday 5 September 2018, was well attended, with representatives of 27 member organisations. The day provided an opportunity for delegates to explore customer centric marketing, improving communication with older and elderly clients, and effective use of digital marketing techniques.

Presentations:

Summary of feedback

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